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Robert Brinkmark works as General Manager for the Motorcycle team. His role is to manage and guide the team, analyze the market and provide it with new products as well as develop the marketing strategy.

Robert and his team are working close to the market and the customers.

- It's my job to decide what products to develop for which models and how the products are priced and marketed. I also work with product and brand representation, content and product training for our distributors, retailers and consumers. In other words: the product and our marketing in its entirety.

-I really enjoy taking part in the entire process: to develop a new product, launch it and see that it sells well and is being used.

Öhlins is a privately owned company and, according to Robert, this means that quality and development get to be in focus.

-The products and their performance are number one at Öhlins! We are really committed to and passionate about our product development.

Öhlins started its business 1976. A lot has happened in the 40 years of operation and the company is continuously growing and developing.

-I’m looking forward to be a part of taking our products and brand further still over the years to come.

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