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Sales, Marketing & Racing

Aftermarket, OEM, Racing, Marketing Communication and Sales

We provide our aftermarket network and OEM customers with Öhlins products, service and support. We are also in charge of the global marketing communication to build our brand. Our digital platforms and exhibitions play an important part in telling the Öhlins brand story and
channel important feedback from our customers.

Öhlins factory racing cooperation, where we are currently active in the Automotive, Motorcycle and MTB segments, is also located in our department.

This is our culture

Öhlins Operating System, ÖOS, is the foundation of our business. ÖOS focuses on continuous improvement of our processes, where safety, quality, delivery and economy are the priorities.

Our common values are a part of ÖOS. They help us to shape our culture and to bring together the various units of the company. The values lead us to a continuous strive to:

  • always try to see possibilities

  • concentrate on solutions

  • show each other respect

  • be visionaries

  • dare to be the best

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